When Parking Becomes PR: How Smart Mobility Management Solutions Improve the Guest Experience

Vicinia.io, a leader in digital twin and smart campus solutions, is proud to unveil its all-in-one mobility management platform, designed to unify wayfinding, shuttles, transit routes, and parking infrastructure under one intelligent, interactive system. This comprehensive solution tackles one of the most overlooked elements of visitor satisfaction—mobility experience—by turning logistical challenges into strategic touchpoints.

“As we’ve seen time and again, a poor parking experience can quickly escalate from a logistical nuisance to a public relations disaster,” said Farshad Lahouti, CEO of Vicinia. “We built this platform to give institutions and venues a smarter way to manage the entire visitor journey—from arrival to exit—while delighting them with clarity, convenience, and real-time information.”

Vicinia’s new platform leverages advanced digital twin technology to simulate and manage real-world mobility in real-time. By integrating parking availability, transit schedules, shuttle routing, and ADA-compliant mixed outdoor-indoor navigation, the platform allows venues to reduce confusion, optimizes utilization, and enhance the visitor journey across campuses, districts, or events.

What sets Vicinia apart is its open modular architecture and belief in the power of unified data dashboards. The platform is designed for seamless integration with third-party providers, enabling clients to connect their existing technologies —including GIS systems and data, parking gates, license plate recognition (LPR) cameras, parking reservation tools, and payment systems—into a single intelligent ecosystem.

From universities and healthcare systems to museums, malls, and event venues, Vicinia’s mobility management suite empowers transportation managers with:

Real-Time Parking Visibility – Monitor availability and reduce congestion with live data across lots and structures

Live Shuttle Tracking – Improve wait times and visitor satisfaction with accurate, real-time shuttle locations

Multi-Modal Navigation – Map walking paths, transit stops, and ADA-accessible routes in one intuitive interface

Dynamic Route Management – Instantly close zones and guide users around events, construction, or safety disruptions

Third-Party Integration – Connect your existing systems—like LPR cameras, gates, and payment tools—into a unified dashboard

“Parking is no longer just an operational concern—it’s the first impression and the last memory,” added Spinu, Vicinia’s VP of Business Development. “With our platform, clients can proactively design that experience to be seamless, stress-free, and truly strategic.”

As part of its growing footprint in North America, Vicinia is actively deploying this solution with major universities, retail and corporate buildings, healthcare campuses, major venues and convention centers.