Indoor positioning systems (IPS) are the perfect tool for retailers. Supermarkets, department stores, specialty stores, convenience stores, and discount stores can all benefit from leveraging Indoor Positioning Software to improve customer engagement and keep them coming back. Here are a few ways the system can be deployed.
Indoor Positioning Systems in practice
Improved navigation and customer engagement
Customers want to find what they’re looking for in the shortest time possible. IPS can ensure that by guiding them to products, checkout lines, exits, bathrooms, and parking lots. For stores with multiple floors and complex layouts, IPS’ real-time updates provide direction.
Indoor positioning systems can also activate signage and digital displays that offer product information, recommendations, and special deals. Stores can also gamify the shopping experience using location-based games that encourage customers to explore the shop and earn rewards.
Seamless checkout
IPS monitors queues in retail stores to direct clients to less crowded checkouts. It can also be integrated into smartphones to help customers self-checkout, avoiding queues.
Enhanced inventory management
Staff don’t need to run around every now and then to monitor inventory. Routine tasks like that can be delegated to indoor positioning systems to report whenever supplies are running low. Turbo-charge the process by integrating automated inventory management systems that detect shortages and place orders.
Using analytics to improve service
Data collected by Indoor Positioning Software can provide useful insights into how customers move around retail space, heat-mapping their favorite spots. Retailers can use this information to reorganize departments and floors, placing products where crowds are likely to pass or linger.
Analytics from IPS can also be used to personalize service, sending discount alerts to customers’ smartphones. Retailers can also send customers notifications based on their proximity to a favorite item.
Help and safety
Clients who need help can easily reach out to staff through indoor positioning apps on their phones. This comes in handy when people get lost, enter restricted areas, or have a security concern.
Because IPS works in real-time, staff can quickly rush to provide assistance. With IPS, managers monitor positions of staff around the store, assigning them to assist in overcrowded sections when the need arises.
Implement a feedback loop
Ultimately, the goal is to meet your customers at their point of need. Build a resourceful and permission-based feedback loop that gives clients the opportunity to share their preferences and point out things that can be improved. This can happen in real-time on your Indoor Positioning System as they shop, or later through emails and quick polls. Retailers can use this information to build loyalty programs and personalize service for clients. Book a demo to find out more about our retail navigation solution today.
Keep Reading
Indoor Mapping in Healthcare Facilities
A hospital can be a towering building or a complex of many buildings. Its massive size is usually due to the need to provide as many […]
Navigating Tomorrow: How Indoor Positioning Systems Are Shaping Smart Spaces
Have you ever struggled to find a specific room in a large hospital or university building? Traditional wayfinding methods like static maps and signage often fall […]
The Impact of Asset Tracking Software on Operational Efficiency
Asset tracking has become essential for most businesses, especially those with physical assets comprising a major aspect of their daily operations. These assets could be inventory, […]