How Digital Wayfinding Enhances Visitor Experience Across Large Venues

Venue spaces are an opportunity to gather people for a single goal. It can be a convention, a concert, a sports game, a theme park, or any other activity. As the organiser, you know every inch of the venue, its amenities, and activities. But visitors don’t have the same knowledge or insight. A digital wayfinding software can fill in those gaps and improve the visitors’ experience.

Digital wayfinding software can change with the venue

A venue is a large space that event organizers configure to suit their needs. The venue will look different from one event to the next. For example, it can be a trade fair in one week, then a concert hall the next. Event organizers need a solution that is as flexible as the venue.

Digital mapping allows you to create a layout of the venue and modify it as needed. Visitors can have a digital layout of the venue, regardless of its configuration. Helping visitors navigate your area reduces stress and improves the likelihood of spending more time and money.

Visitors have in-depth information 

A digital map enables you to add resources that aren’t available on traditional maps. A user can request and download additional information from an app or a physical kiosk. A visitor can walk through a museum and listen to audio on specific exhibits.

The information is also richer. Audio and video files are typically richer and much easier to consume than text. These interactions help to connect with your venue.

It also helps in upselling or introducing new services or products that the visitor may have missed. According to a survey,  80% of attendees say events are the most reliable way to find new products and services. Additionally, 87% believe discovering new products is why they attend events.

Highlight amenities that attract crowds

A venue does more than hold people; it needs to provide services to all attendees. These services are what enhance the venue experience.  Visitors need to know where the bathroom is, how to reach security, or what internet services are available. The service needs are many, and a digital platform can accommodate and highlight them all.

Safety and security

Security and safety risks increase as the venue size and visitor numbers increase. A digital wayfinding platform can make security more efficient and effective. From access control to alert notifications, the security team can use the platform to perform its duties.

The security team can direct foot traffic should there be overcrowding or an emergency. Visitors will know where safety features are located from their devices, such as exit points, gathering locations, extinguishers, medical aid boxes, etc.

Digital wayfinding software gives the visitor the option to explore your venue in depth or go for a quick tour. If you’d like more information on how to improve your venue experience, contact us now.